Martech

MAY 18, 2023

in 2023, dropping below 10% for the first time in 14 years, according to a new forecast from eMarketer. growth in 2024, the forecast said. Yearly increases in digital ad spending are predicted to hover around 10% through 2027. Image: eMarketer. of total digital ad revenue, according to eMarketer.

Spending 107

Spending Ads Emarketing Forecasting 107

Martech

NOVEMBER 28, 2023

retail media CTV ad spend forecasted to grow nearly seven times to $5.63 billion by the end of 2027, per eMarketer. Dig deeper: AI in marketing: How to balance automation and the human touch 3. Interactive and shoppable ads Retail media partnerships are the future of advertising, with U.S.

Marketing AI 89

Marketing AI Advertisements Advertising Trends 89

QuanticMind

SEPTEMBER 29, 2023

TikTok’s foray into retail is heating up in advance of Black Friday and the holiday shopping season, and stands to make big waves in the coming years: eMarketer forecasts that m-commerce will account for half of US e-commerce sales in 2027, driven by social commerce and, in particular, TikTok’s Shoppable Ads.

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

Choozle

MARCH 20, 2024

By 2027, CTV ad spending is projected to reach a colossal $42.44B. Deloitte forecasts an increase in global consumer engagement with audio entertainment in 2024. This prompts considerations about pricing, capturing audience attention, and strategically placing ads. The numbers speak volumes.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Single Grain

JUNE 13, 2023

digital ad spending is expected to reach over $390 billion by 2027. digital ad spending is expected to reach over $390 billion by 2027. throughout the forecast period, indicating substantial growth. emarketer ) In 2023, U.S. eMarketer ) 90% of all internet users are reached through the Google Display Network.

Paid Content 102

Paid Content Statistics Advertising Agencies Advertisements 102

Marketing Insider Group

FEBRUARY 5, 2024

Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. billion by 2027. eMarketer) Image Source: Nexcess The U.S. Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. Intuit) In the U.S.,

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219