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How CMOs should respond to ChatGPT’s marketing impact

Martech

While caution is warranted in mistaking its answers for actual field research, it can: Clearly refine the design of surveys and focus studies by providing a baseline for testing hypotheses and methodologies. Misinformation, bias, copyright and transparency are all serious considerations in the ethical use of ChatGPT in marketing.

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Curating Content for Thought Leadership: How to Build Authority and Influence in your Industry

Scoop.it

It is projected that by 2027, over 6 million users will be using different social channels. UpContent- UpContent is a platform designed to discover, curate and distribute compelling media to your audience. Thought leadership is designed to help people, so content needs to be uploaded or updated consistently to reach more people.

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Will the Rise of AI-Generated Content Impact Your Business?

DAGMAR Marketing

By 2027, Gartner predicts that 80% of enterprise marketers will enforce a dedicated content authenticity function to combat misinformation and fake material. Since AI-generated content is designed by repurposing existing content, most web URLs referenced as sources will likely contain the main keyword or query.

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Should an Agency be Transparent with Their Use of Freelancers?

nDash

In terms of copyright and ownership, this is beneficial for the hiring company. In this case, a graphic designer made a clock wall graphic with only eight lines, versus the twelve you’d find on a real clock. An integral part of many freelance employment contracts is the right to own all content produced by the writer. So What Now?