QuanticMind
JULY 13, 2023
Here’s what to read from the week of 7/7/23 - 7/13/23 to stay ahead of the curve: IAB’s Retail Media Buyer’s Guide [:60] Retail media is forecast to account for more than one-fourth of US digital ad spend by the end of 2027. Want a monthly digest of all the best Scout content delivered straight to your inbox?
Martech
MARCH 14, 2023
Misinformation, bias, copyright and transparency are all serious considerations in the ethical use of ChatGPT in marketing. This will escalate the need for organizations to monitor and respond to false and defamatory content, perhaps via a content authenticity function Gartner expects to be present in most marketing organizations by 2027.
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Scoop.it
JULY 13, 2023
It is projected that by 2027, over 6 million users will be using different social channels. This form of annotation can put you at risk of being called out for copyright or plagiarism. The most common mistakes are Publishing plagiarised or copyrighted content leads to major problems. Linking to poor quality content.
DAGMAR Marketing
MARCH 20, 2023
By 2027, Gartner predicts that 80% of enterprise marketers will enforce a dedicated content authenticity function to combat misinformation and fake material. In the writing world, AI-generated content boasts of efficiency and fast turnaround times, but relying on its accuracy could put your company’s credibility in jeopardy.
nDash
JUNE 5, 2019
In terms of copyright and ownership, this is beneficial for the hiring company. With freelancers estimated to become the predominant type of workforce by 2027, it is important that you figure out whether disclosing the use of contractors is suitable for your business. So What Now?
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