article thumbnail

What every marketer needs to know about programmatic advertising

Martech

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. The world-wide spending on programmatic advertising is projected to hit $314 billion by 2026, per Technavio. of the digital display ad market, according to eMarketer. In the U.S.,

article thumbnail

Programmatic Advertising: What You Need To Know

Digilant

percent CTR, exceeding its goal by more than 210 percent. media ad spend , and eMarketer expects that percentage to grow to 81 percent by 2026. Fueling its campaign with B2B data segments and behavioral data segments, along with its own CRM and search data, the company launched a targeted campaign that achieved an impressive 0.44

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Programmatic Advertising: What You Need To Know

Digilant

percent CTR, exceeding its goal by more than 210 percent. media ad spend , and eMarketer expects that percentage to grow to 81 percent by 2026. Fueling its campaign with B2B data segments and behavioral data segments, along with its own CRM and search data, the company launched a targeted campaign that achieved an impressive 0.44

article thumbnail

300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Media Post) Welcome emails have the highest open rates (91.43%) and an average CTR of 26.9%. DataReportal; TikTok) The average click-through rate (CTR) for a social media ad is 1.36%. billion by 2026. billion by 2026. Statista) By 2026, the Ecommerce market is expected to total over $8.1 trillion by 2026.

article thumbnail

Top 100 Advertising Revenue Statistics to Inform Your Campaign

Single Grain

Seosandwitch ) Bing Ads demonstrate an average click-through rate (CTR) of 2.83% across all industries. Business Insider ) Google ads on the search network achieve an average click-through rate (CTR) of 4.10%, while the display network achieves a CTR of 0.60%. emarketer ) In 2023, U.S. billion USD. Techjury ) U.S.

article thumbnail

23 Digital Marketing Trends You Can’t Ignore in 2024

Single Grain

Here’s a few key stats illustrating the future of digital marketing in the metaverse: It is estimated that by 2026 25% of people will be spending an hour daily in the virtual world. By 2026, it is estimated that 30% of companies will be selling in the metaverse. According to eMarketer, CTV ad spend in the U.S.