article thumbnail

Why we care about performance marketing

Martech

The cost of digital ads is increasing – up 11% in the first quarter of 2022 versus the previous year with no noticeable improvement in performance. That makes it more expensive for your affiliates and partners to buy digital ads and increases the cost per action (CPA) for you. You only pay for results (e.g.,

article thumbnail

Top 100 Advertising Revenue Statistics to Inform Your Campaign

Single Grain

WebFX ) For Search Ads, the average cost per acquisition across all industries and target markets is $41.40. WordStream ) B2B PPC campaigns cost between $115,000 and $122,000 on average. of Google’s revenue comes from pay-per-click ads. Techjury ) Bing’s CPCs cost 20% lower than Google’s, on average.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

187 Online Advertising Statistics: Privacy, In-App, PPC, Social and More

Single Grain

Influencer Marketing Hub ) Digital advertising spending will grow to over $870 billion by 2026. Statista ) The American pay-per-performance value makes up 24.4% LitCommerce ) CPA on search is $48.96, and $75.51 WordStream ) On average, PPC campaigns cost $9,000 to $10,00 per month. trillion by 2026.

article thumbnail

100+ LinkedIn Advertising Statistics to Improve Your B2B Marketing Campaign

Single Grain

DataPortal ) Businesses with an active LinkedIn page receive 7x more impressions, 5X more page views, and 11x more clicks per follower. Demand Sage ) In 2026, LinkedIn is expected to generate $7.7 Sprout Social ) Half of C-suite executives want to spend one hour per week engaging with this type of content. Demand Sage ) 2.7