SocialPilot
FEBRUARY 6, 2024
More and more brands have started spending on influencer marketing to reach new audiences. This surge is so significant that the global influencer marketing landscape is projected to reach $22.2 billion by 2025. However, creating an influencer marketing campaign that yields great results is easier said than done.
Only B2B
FEBRUARY 16, 2022
But, in 2022, what are you going to do better to enhance your B2B lead generation strategies? Conventional lead generation tactics for B2B marketers will not work in 2022. If you look at the most recent B2B market trends, you can notice how much has changed in such a short time. Adopt An Omni-Channel Marketing Strategy.
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Sprout Social
MAY 3, 2023
The role of chief marketing officer (CMO) is changing dramatically. When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Are you trying to expand into new markets? Are you launching a new product?
Single Grain
FEBRUARY 17, 2022
The SaaS industry is booming, and it remains one of the fastest-growing segments in the IT market. Here are some SaaS industry stats that are worth considering: The SaaS market share is likely to increase by $99.99 billion from 2020 to 2025, accelerating at a CAGR of 11%. Top 5 SaaS Marketing Companies .
Hinge Marketing
APRIL 17, 2019
As a leader in your professional services organization, you know you need to continually improve the way you attract and nurture new leads, as well as grow existing business accounts. Yet new automation capabilities borne out of AI and machine learning seem to emerge daily just as you think you’ve determined your ultimate strategy.
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