Liveintent

OCTOBER 19, 2021

billion by 2025. The company ran an email acquisition campaign across LiveIntent’s entire exchange, suppressing existing customers so none of its budget was wasted. The campaign generated almost 1,000 post-click conversions and delivered a 183% return on ad spend (ROAS) — outperforming its social campaigns.

Acquisitions 126

Acquisitions Newsletter Paid Content ROAS 126

Single Grain

JUNE 21, 2023

DataPortal ) Businesses with an active LinkedIn page receive 7x more impressions, 5X more page views, and 11x more clicks per follower. LinkedIn ) LinkedIn is expected to have 1 billion users by 2025. Sprout Social ) Half of C-suite executives want to spend one hour per week engaging with this type of content. Demand Sage ) 2.7

Statistics 98

Statistics Linkedin Advertisements Advertising 98

Single Grain

JUNE 13, 2023

WebFX ) For Search Ads, the average cost per acquisition across all industries and target markets is $41.40. WordStream ) B2B PPC campaigns cost between $115,000 and $122,000 on average. of Google’s revenue comes from pay-per-click ads. Techjury ) Bing’s CPCs cost 20% lower than Google’s, on average.

Paid Content 102

Paid Content Statistics Advertising Agencies Advertisements 102

Single Grain

DECEMBER 6, 2019

.” In other words, advertisers can hand the reins of their pay-per-click (PPC) campaigns to Google’s AI system, which will then optimize their budget to maximize their ROI. This works for any number of PPC goals, including: Target CPA – Generate new leads and customers for a maximum cost per acquisition that you set.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145