Zoominfo

APRIL 20, 2022

In 2015, they found that 70% of B2B marketing organizations reported the amount of pipeline they sourced as a KPI. By 2025, Forrester predicts that only 14% of marketing teams will track marketing-sourced pipeline. This may cause a positive culture shift in B2B organizations. In 2020, that figure was down to 47%.

Multi-Touch Attribution 130

Multi-Touch Attribution Zoominfo Account Based Marketing Lead Ranking 130

Adobe Experience Cloud Blog

JANUARY 15, 2020

Correlate marketing metrics and analytics to customer behavior to see where engagement is strong and where your efforts are falling short, and on which channels. Automated and intelligent marketing solutions are a necessity for organizations to compete in today’s ever-connected digital world.

Analytics 174

Analytics Marketing & Strategy Marketing Strategy Work Management 174

Valasys

JANUARY 9, 2020

A combined study by Forrester Research & Think With Google predicts that by the year 2025, half of the viewers (50%) under the age of 32, will not subscribe to a traditional cable-TV service & would prefer YouTube. establishes that video comments strongly correlate with higher rankings. YouTube statistics for Businesses.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Inbox Insight

NOVEMBER 30, 2023

70% of organizations will implement structured infrastructure automation by 2025. This is compared to just 20% in 2021, with the aim of delivering greater flexibility and efficiency. This trend correlates with third party research which reveals the global Unified Communications industry is expected to expand at a CAGR of 17.4%

Marketing Automation Services 80

Marketing Automation Services Marketing Attribution B2B Budget Programs 80