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What to Leave Behind and What to Adopt in 2020 | Taking Stock of Your Marketing Strategy

Adobe Experience Cloud Blog

Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. It’s no longer realistic to lay out a locked-in, year-long strategy. There are some exciting predictions about what lies ahead for marketing in my news feeds these days.

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Accountable Culture and the Future of Work

Biznology

“A company’s culture needs to be adaptable…Attempts to lock in a certain type of culture over the long term at best will fail; at worst, they will hinder the organization’s competitiveness and sustainability. ” HBR – Denise Lee Yohn. As always, happy reading and listening! Company Culture Is Everyone’s Responsibility.

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3 ways to engage B2B buyers pre-deal

Martech

This effort is a partnership that marketing and sales must be in lock step on. Most B2B deals are won or lost before sales teams even know they exist. This leaves marketing with an important question: How can we influence buyers when they’re still in research mode and haven’t engaged with sales? Re-purpose insights for a webinar.

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3 ways to engage B2B buyers pre-deal

Martech

This effort is a partnership that marketing and sales must be in lock step on. Most B2B deals are won or lost before sales teams even know they exist. This leaves marketing with an important question: How can we influence buyers when they’re still in research mode and haven’t engaged with sales? Re-purpose insights for a webinar.

B2B 95
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Winning B2B deals: 3 tips to engage early buyers

Martech

This effort is a partnership that marketing and sales must be in lock step on. Most B2B deals are won or lost before sales teams even know they exist. This leaves marketing with an important question: How can we influence buyers when they’re still in research mode and haven’t engaged with sales? Re-purpose insights for a webinar.

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