ClickZ

AUGUST 16, 2022

The initial goal was to do so in two years, but the transition has been slow as Google further pushed the date to 2024. In fact, there’s nothing quite as frustrating to a marketer as the dichotomy between the overarching desire of consumers for privacy and personalization. Set up a digital experience platform (DXP).

Digital Experience Platform 128

Digital Experience Platform Personalization Digital Asset Management Industry CMS 128

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Marketing AI 145

Marketing AI Paid Search Agency CMO Marketing Analytics Tools 145

Martech

JANUARY 2, 2024

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. As this happens, expect the lines to blur between CDPs and other tools and platforms. Pimcore, for example, offers an open-source CDP, but it also bills itself as a broader digital experience platform (DXP).

Work Management 91

Work Management Marketing Management Ideal Customer Profiles Digital Experience Platform 91

Thinkers360

DECEMBER 21, 2024

www.amazon.com | September 11, 2024 | Book | Pascal BORNET All Hands on Tech: The AI-Powered Citizen Revolution The greatest untapped asset in an enterprise today is the ingenuity of its people. In order for your AI program to be successful, you need to be aware of all the facets involved, not just the technologya daunting task.

Marketing AI 140

Marketing AI B2B Thought Leadership Thought Leadership Enterprise Management 140