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Leveraging hybrid events to boost B2B marketing success

BDB

1 It’s no surprise that events look set to follow suit. With some sectors or regions being the exception, hybrid events will be the dominating trend for the next 12 months. 11% of B2B marketers surveyed in a recent report said they would be increasing spend on hybrid events in 2024. What works?

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How to Improve Your Free-to-Paid Conversion Rate (With Examples)

Optinmonster

But what’s a good benchmark for free trial conversions? According to RevenueCat’s benchmark study : Apps with the 4-day (or fewer) trials have a 30% conversion rate. Shorten the Free Trial Period Remember RevenueCat’s benchmark study that we discussed earlier? Apps with 5-9-day trials have a 45% conversion rate.

article thumbnail

How to Improve Your Free-to-Paid Conversion Rate (With Examples)

Optinmonster

But what’s a good benchmark for free trial conversions? According to RevenueCat’s benchmark study : Apps with the 4-day (or fewer) trials have a 30% conversion rate. Shorten the Free Trial Period Remember RevenueCat’s benchmark study that we discussed earlier? Apps with 5-9-day trials have a 45% conversion rate.