Martech

NOVEMBER 14, 2023

But inflation still looms over consumer spending, and forecasts are split between optimism and pessimism. Forecasting this holiday season is like playing Powerball. Other forecasts say consumers plan to take on less debt this year, cut back more or shift spending from things to experience. Fast-forward to October 2023.

Planning 129

Planning Marketing AI Enterprise Management Work Management 129

The Customer

JANUARY 22, 2024

(Of course we had tried to talk over the din or manage to walk after cocktails at many receptions by Pinterest , DoubleVerify / SeeHer , Progress Partners and others, but meandering among the 140,000 attendees in the conference centers was easier.) Pinterest Cocktail Event From left: Jeff Minsky, MediaWhiz, E.B.

Advertising Agencies 64

Advertising Agencies Paid Search Agency Marketing Management CMO 64

Martech

FEBRUARY 12, 2024

Prompt: What are the challenges for marketing ops in 2024? She entered the query: “What are the challenges for marketing operations in 2024? Some of the skills she may find missing can be bought from outside agencies, but which one should she buy versus grow inside her organization? Out came a long list.

Paid Search Agency 106

Paid Search Agency Ad Building Planning Enterprise Management 106

Sword and the Script | B2B

OCTOBER 3, 2020

>>> Can your agency bring big ideas and execute? B2B trade shows won’t recover for years Live events like tradeshows and conferences have traditionally ranked as one of the top sources of leads , but that all but dissolved in 2020. Give our services a try. That’s more than three years away from the present day.

Trade Show 70

Trade Show Marketing Budget Creation Marketing Budget Buy 70

Webbiquity

SEPTEMBER 12, 2023

The reports linked below from Bizzabo, Demand Gen Report, DAHLIA+Agency, Grip, Hubilo, and others provide event organizers and B2B marketing professionals with a wealth of facts, statistics, and observations to help wisely navigate the road ahead. That’s the core message from The State of In-Person B2B Conferences report from Bizzabo.

Marketing Report 304

Marketing Report Event Marketing Stats Paid Search Agency 304

Convert

MARCH 2, 2022

You can use big data to optimize inventory costs via demand forecasting and inventory predictions or use cognitive order management to calculate optimal shipping rates or offer BOPIS (buy online pick up in store) to customers. I might know that a conference inquiry will eventually convert 4%, resulting in a booking of an average of £20,000.

Optimization 64

Optimization Lead Ranking Elasticity Work Management 64

Convert

MARCH 2, 2022

You can use big data to optimize inventory costs via demand forecasting and inventory predictions or use cognitive order management to calculate optimal shipping rates or offer BOPIS (buy online pick up in store) to customers. I might know that a conference inquiry will eventually convert 4%, resulting in a booking of an average of £20,000.

Optimization 52

Optimization Lead Ranking Elasticity Work Management 52