Sprout Social

AUGUST 28, 2023

Artificial intelligence (AI) emerged as one of the hottest technology trends in 2023. Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. Read on to find out about the 10 best AI marketing tools you can use to speed up your workflows.

Marketing AI 88

Marketing AI Marketing Automation Services Enterprise Management Planning 88

Tomorrow People

NOVEMBER 26, 2020

Imagine you’re asked to define “SaaS product marketing.” Would you rate the task as hard or easy? But, experienced marketers find it difficult to agree on a definition for “product marketing.”. When you consider the wide spectrum of marketers, that lack of clarity isn’t too surprising. Boston Consulting Group".

Enterprise Management 156

Enterprise Management Work Management Marketing Management Product 156

SalesIntel

JUNE 21, 2021

According to the Software as a service (SaaS) Global Marketing Report , the SaaS industry has seen a low growth from 2019 to 2020 at a compound annual growth rate (CAGR) of 1%. However, from 2021, the market is predicted to recover and increase at a CAGR of 10%, reaching $253 billion in 2023.

Ideal Customer Profiles 52

Ideal Customer Profiles Enterprise Management Paid Search Agency Budget Programs 52

Unbound B2B

JANUARY 16, 2023

Quick Summary: Traditional SaaS marketing strategies and plans are not valid today. Creating a buyer persona is the first step in drafting a SaaS marketing plan. It is essential to monitor your SaaS marketing plans to achieve consistent results. Building and managing high-quality relationships is a challenge.

Planning 40

Planning Enterprise Management Marketing Plans Work Management 40

Strategic-IC

FEBRUARY 22, 2021

The SaaS (Software as a Service) sector continues to evolve at breakneck speed - but are you measuring the right Marketing metrics to know whether you are on track? The technology market space is expanding at a rapid pace; with the highest-performing SaaS companies growing at an average pace of 56% per year. Rapid Scale?

Enterprise Management 62

Enterprise Management Work Management Marketing Management Top of Funnel 62

GreenRope

AUGUST 20, 2020

8 Ways to Get the Most Out of Your Marketing Automation Software. Marketing automation can do wonders for your marketing team. However, onboarding or financing marketing automation software can seem like a daunting task. Eight ways marketing automation can help your business. Communicate better.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Oktopost

JULY 10, 2023

Whether it’s a small café on the corner or a multi-billion-dollar enterprise, breaks are going to be a common feature if that sense of solidarity is lacking. B2B influencer marketing is powerful, but it can rarely be done at the same scale as a quality employee advocacy program. Nothing special, nothing fancy, just work-as-usual.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Multi-Channel Custom Publishing 48