Martech

OCTOBER 30, 2023

The martech industry continues to experience exponential growth, with over 11,000 tools and platforms available to marketers today, according to the 2023 Marketing Technology Landscape Supergraphic. This underscores the increasing complexity and importance of data-driven personalization in marketing, even as privacy concerns loom larger.

Personalization 122

Personalization Practices Allocation Enterprise Management 122

Madison Logic

JANUARY 5, 2023

2023 will pose challenges to B2B marketers as they navigate global economic uncertainty and a push to maximize their marketing spend and ROI on account-based marketing (ABM) campaigns. 2023 will be a year of enhancing the customer experience . Customer marketing will be critical in 2023. “It

Account Based Marketing 52

Account Based Marketing Top of Funnel Marketing Budget ABM 52

SocialPilot

FEBRUARY 26, 2024

When we talk about AI in marketing terms, it means AI can enhance the work of marketers by providing insights and automating tasks, allowing for more creativity and personalized customer engagement. Instead, it highlights the collaborative potential of humans and AI. Wouldn’t it be an amazing power to have?

Marketing AI 70

Marketing AI Work Management Marketing Budget Marketing Management 70

Single Grain

JULY 18, 2023

In this case, the terms and prices are negotiated beforehand, and the ad impressions are guaranteed (unlike RTB). 6) Privacy Privacy is critical in programmatic marketing, particularly with the increasing focus on data protection and regulations. They Help You Make Better Decisions. They Provide Greater Transparency and Control.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Advertisements Advertising 52

Madison Logic

DECEMBER 14, 2023

At a time marked by rapid technological advancements, unpredictable economic conditions, and continuously shifting consumer behaviors, staying ahead with the latest marketing trends is paramount to flexible marketing motions. B2B marketers need to find a way to strike the right balance between personalization and customer privacy.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52

Convert

MARCH 9, 2023

Maybe you don’t need to pay for the whole A/B testing package, especially if your budget doesn’t allow it and there isn’t a long-term optimization strategy to justify it. Will you need to show the value of CRO to your senior stakeholders to ensure budget can be allocated? You need a long term strategy for experimentation.

Optimization 52

Optimization Paid Content Google Enterprise Management 52

Convert

MARCH 9, 2023

Maybe you don’t need to pay for the whole A/B testing package, especially if your budget doesn’t allow it and there isn’t a long-term optimization strategy to justify it. Will you need to show the value of CRO to your senior stakeholders to ensure budget can be allocated? You need a long term strategy for experimentation.

Optimization 59

Optimization Paid Content Google Enterprise Management 59