2020, Forrester, Peer-to-peer and Purchase Intent

The Reality of the Search Engine in 2020 – The Impact on Your Website’s Ability to Rank

Directive Agency

DECEMBER 13, 2019

Forrester highlights this in a study where it was concluded that more than half (59%) of buyers prefer not to interact with sales representatives as their primary source of research. Most buyers do their own research on companies consider in their buying process before a salesperson joins the equation. . Nearly three quarters, 74.8%

Peer-to-peer

Peer-to-peer SERP Comparison Purchase Intent

99 B2B Marketing Statistics to Back Your Bets

Televerde

OCTOBER 30, 2019

While Nostradamus didn’t leave us with any insights in regards to the future of B2B marketing in the 2020’s, many of my fellow content marketers like to put their Miss Cleo hats on and make predictions like “social media is dying!!!” 9 out of 10 B2B buyers say online content has a moderate to major effect on their purchasing decision.

Paid Content

Paid Content Statistics B2B Marketing Peer-to-peer

B2B Marketing Zone

The Reality of the Search Engine in 2020 – The Impact on Your Website’s Ability to Rank

99 B2B Marketing Statistics to Back Your Bets

Webinars

Stay Connected