Remove recency
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Why Intent Data is a Must-Have to Boost Your Revenue in 2022?

Albacross

(Source: LinkedIn , 2020). Most marketing and sales enablement software is cramped in the known intent – after the accounts have raised their hands and become a “lead”, these tools help your team to engage and retain them better. Few of them aim to convert anonymous intent by advertising. Source: Forrester , 2021).

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What We’ve Learned From Pioneering Account-Based Predictive Models

6sense

Whereas many vendors started with basic advertising capabilities, we began at the intersection of intent signals, account identification, and predictive analytics, and then spent the last five years layering native advertising, sales intelligence, and orchestration capabilities on top of our predictive foundation.