Remove 2020 Remove Aggregators Remove CPM
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Key Insights: Revenue attribution, digital titans, advertising & AI forecasts

ClickZ

2020’s most valuable companies were Apple (US$1,993 billion), Microsoft (US$1,588 billion), Amazon (US$1,578 billion), and Google (US$1,046 billion). Apple made US $65 billion in consumer electronic goods’ sales for Q4 2020, making it the leader. We spotted how 2020 has been for the industry titans and what 2021 holds.

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Best practices for third-party data

Choozle

billion and preliminary research indicates the spending significantly increased in 2020. Think of third-party data as puzzle pieces that are then aggregated and pieced together to complete an existing data set or increase the size of a target audience. What sources are they using, or is it aggregated? Where did it come from?

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Top 10 Data Management Platforms for 2020

Martech Advisor

In this article, Our Editor-in-Chief explains what a data management platform (DMP) is, who needs it and why, the DMP deployment best practices, followed by a carefully curated list of top 10 data management platforms/ software you should consider for 2020. Top 10 Data Management Platforms (DMPs) for 2020! Table of Contents.

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Display Advertising Trends 2020: the essential facts and stats

Bannerflow

Download our 2020 infographic now to uncover the full picture and discover how your brand can stay ahead of the competition and boost its display advertising performance. Therefore, we present fresh insights into European display advertising, looking at 2019 data, as well as exploring the first six months of 2020 and the impact of Covid-19.

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What is Advertising Technology (AdTech)? Definition, Ecosystem, Programmatic and, Trends

Martech Advisor

The negotiation involves both parties agreeing on a fixed Cost per Mille (CPM) pricing. This trend enables bigger companies to aggregate multiple offerings in a single platform through which their users can pick and choose necessary features. is predicted to grow up to $5 billion by 2020.