KoMarketing Associates

DECEMBER 5, 2017

Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. It’s clear advances in cloud data and data visualization is quickly becoming invaluable to B2B marketers.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KEO Marketing

OCTOBER 10, 2017

Companies are often lax about defining a specific marketing budget number and sticking to it, and this makes managing to a number very difficult. This type of ever-changing budgeting can lead to missed opportunities throughout the year and unexpected results and perceived under performance at the end of the year.

Marketing Budget Creation 59

Marketing Budget Creation Marketing Budget Budget Programs Planning 59

KEO Marketing

OCTOBER 5, 2017

Successful marketing leaders understand the value of early planning. There are many benefits of completing marketing plans and budgets early. If technology investments are part of your marketing plan, you can start your research before year-end to give you a jump on making purchasing decisions in the New Year.

Marketing Budget Creation 59

Marketing Budget Creation Marketing Budget Budget Programs Allocation 59

KEO Marketing

OCTOBER 2, 2017

These new demands create a challenge for marketers in the B2B space as marketing budgets are often smaller than those of B2C companies. There are many new trends and technology innovations in the digital marketing space and you should consider them carefully before building a digital marketing budget for 2018.

Marketing Budget 67

Marketing Budget Marketing Budget Creation Budget Programs Marketing AI 67

KEO Marketing

OCTOBER 10, 2017

When developing a B2B marketing budget, there are two key perspectives to consider. External factors are vital to keeping updated on new trends and innovations as well as staying abreast of competitors positioning and campaigns. External Budget Considerations. Internal Budget Consideration.

Marketing Budget Creation 48

Marketing Budget Creation Marketing Budget Budget Programs B2B Marketing 48

QuanticMind

DECEMBER 12, 2018

Without a doubt, 2018 has been quite a year for digital advertising and SEM. We’ve taken deep dives into PPC industry trends and global issues like GDPR and net neutrality , following the numerous twists and turns of a rapidly evolving and changing industry. SEM Agencies vs. In-House SEM Campaigns. Build or Buy?

SEM 40

SEM Paid Search Agency Advertising Agencies PPC 40

Webbiquity

APRIL 10, 2018

An astounding 93% of marketers anticipate their budget will increase for their digital marketing initiatives in 2018. For B2B marketers on Twitter, the best days to tweet are Monday–Thursday; the best times are between 1 p.m.–3 96% of B2B companies plan to use video in their content marketing over the next year.

Marketing AI 245

Marketing AI Enterprise Management Stats Marketing Management 245