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What Are Experts Prioritizing in 2018 B2B Marketing Budgets?

KoMarketing Associates

Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. It’s clear advances in cloud data and data visualization is quickly becoming invaluable to B2B marketers.

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Top 5 Marketing Planning Tips for 2018

Hinge Marketing

Even firms that have embraced marketing technology and content marketing can struggle to deliver a cohesive, well-coordinated marketing program. Download the Marketing Planning Guide and develop a robust marketing plan that generates leads and builds your reputation. What to expect in 2018.

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How to plan the digital engagement of your content marketing strategy

Tomorrow People

Having well designed content isn’t good enough. You need to have an excellent digital content distribution strategy and your marketing agency has the experts who can help. A generation ago, digital was a rounding error in marketing budgets, with success measured in hundreds of pageviews rather than millions of customers.

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5 Similarities Between B2B Content Marketing and the 2018 World Cup

KoMarketing Associates

With that out of the way, let’s get to why I’m writing a post about the 2018 World Cup if I’m just a casual fan. As I was relaxing this weekend and watching a few of the matches on TV, I couldn’t help but to notice some striking similarities between the World Cup and something I am much more familiar with – B2B content marketing strategy.

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10 Key Takeaways for Modern Marketers from HubSpot’s State of Inbound 2018

Circle Studio

HubSpot’s annual report of inbound marketing and sales trends provides an overview of how companies are using inbound strategy and content marketing. The results deliver interesting insight into the ongoing evolution of the modern marketing ecosystem. Inbound is the primary marketing approach for most organizations.

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Digital Marketing In 2020 | 7 Reasons Why Small Businesses Need It

Adobe Experience Cloud Blog

Ann Smarty, one of the biggest names in digital marketing, said this in her article for Digital Marketer : “The great thing about digital marketing is that ingenuity and creativity can always win over big marketing budgets.”.and How affordable is digital marketing compared to traditional marketing methods?

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What A/E/C Marketers Need to Know about Marketing Technology

Circle Studio

And MarTech is loaded with benefits for marketers: it empowers them to better listen to and engage their target audiences; it helps to amplify their reach; it allows them to build smarter and more effective campaigns; and it ultimately helps them to better measure the success of their efforts and the contribution to the bottom line.