Bannerflow

DECEMBER 18, 2018

Every year here at Bannerflow we set out to give you the trends in online advertising that you need to watch out for. In online marketing terms: ePrivacy, in-house marketing, cookie-less tracking, programmatic TV, as well as many more are sure to transform the way marketers work in the year to come.

Advertisements 85

Advertisements Advertising Trends Mobile Advertising 85

Biznology

DECEMBER 13, 2018

Keeping up with the latest digital marketing trends often feels like a chore for marketers and brands. As a small business owner, it’s good to be aware of the latest trends that will shape the marketing strategies this holiday season and moving forward. Like this post? Sign up for our emails here.

Trends 106

Trends Curation Viral Marketing Marketing & Strategy 106

Bannerflow

DECEMBER 18, 2018

Every year here at Bannerflow we set out to give you the trends in online advertising that you need to watch out for. In online marketing terms: ePrivacy, in-house marketing, cookie-less tracking, programmatic TV, as well as many more are sure to transform the way marketers work in the year to come.

Advertisements 63

Advertisements Advertising Trends Mobile Advertising 63

ClearVoice

OCTOBER 17, 2018

More than 1 in every 4 ad dollars will be spent on video in 2018. Therefore, eMarketer’s recent report that video will make up a quarter of all digital ad spend in 2018 should come as no surprise. Twitter will receive more than half of its ad revenue from video in 2018. 360 video and virtual reality. Animated content.

Spending 55

Spending Paid Search Agency Emarketing Video Marketing 55

Circle Studio

JUNE 6, 2018

HubSpot’s annual report of inbound marketing and sales trends provides an overview of how companies are using inbound strategy and content marketing. The results deliver interesting insight into the ongoing evolution of the modern marketing ecosystem.

Paid Content 76

Paid Content Enterprise Management Paid Search Agency Inbound Marketing 76

Bluetext

JUNE 26, 2018

We’re now halfway through the year and it’s time to check in on some of the top digital marketing trends that we’re seeing for the second half of 2018. The past two years have seen a near-universal transition to digital marketing strategies being implemented across every industry.

Paid Search Agency 20

Paid Search Agency Trends Advertising Agencies Mobile Marketing 20

KoMarketing Associates

MARCH 29, 2018

SEMrush is a key tool for competitive online marketing analysis and can be used across SEO, PPC, and social media efforts. Beyond analyzing organic traffic trends, Google Analytics will also help build out actual performance reports to prove the value a B2B SEO program. Google Trends.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

TrustRadius Marketing

NOVEMBER 1, 2018

With 2019 looming, 2018’s digital marketing landscape has seen trends that picked up in 2017 gain even more momentum. Video content, influencer marketing, outreach on social channels, augmented reality, SEO, and data-driven advertising strategies continue to be leading tools of choice for savvy brand-builders. .

Social Media 40

Social Media Work Management Marketing Management Social Marketing 40

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Hubspot

SEPTEMBER 23, 2018

Adam Singer's blog, The Future Buzz, takes a clear approach to social media marketing and SEO topics, and isn't afraid to take a stance against ideas and tactics he thinks are bad for marketers. Duct Tape Marketing. Small Business Trends. TopRank Online Marketing Blog. Social Media Today. Web Ink Now.

Social Media 78

Social Media Social Marketing Media Marketing Management 78

KoMarketing Associates

DECEMBER 21, 2017

Keeping on top of changes and trends in our industry is one of the most important tasks we can do for our clients and professional selves. From Derek Edmond : The Marketing Statistics You Need To Know To Be Successful In 2018. When looking to improve content marketing results, you don’t always have to reinvent the wheel.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Outbrain

OCTOBER 17, 2018

SearchLove , one of the most interesting online marketing conferences, particularly for SEO and search experts, was recently held in London, and I was lucky enough to be attending for the second time. Will Critchlow (@willcritchlow) October 15, 2018. distilled (@distilled) October 16, 2018. can_mentes) October 16, 2018.

SERP 24

SERP eCommerce Conference SEO 24

KoMarketing Associates

AUGUST 2, 2018

As marketers look ahead to the future, new research suggests that they are turning to content planning to measure the ROI of their efforts. The “2018 State of Email Workflows” report from Litmus found that 55 percent of marketers now use a content calendar year-round – but is this trend bound to continue?

Planning 152

Planning Email Marketing Campaigns Paid Search Agency 152

KoMarketing Associates

JANUARY 4, 2018

To learn more about how marketers in the manufacturing industry are utilizing content marketing, the Content Marketing Institute recently teamed up with Marketing Profs and IEEE GlobalSpec to conduct the “Manufacturing Content Marketing: 2018 Benchmarks, Budgets and Trends – North America” report.

Content Marketing 120

Content Marketing Planning Lead Scoring Lead Ranking 120

Zoominfo

JUNE 28, 2018

But there’s something to be said for taking a quick break during the day to catch up on the latest trends, best practices, and breaking industry news. Recommended reading: 4 Ways to Recruit Passive Candidates in 2018. Echogravity is a full-service marketing firm that specializes in marketing for recruiting and staffing firms.

Resource Management 170

Resource Management Zoominfo Enterprise Management Data Hygiene 170

FunnelEnvy

DECEMBER 11, 2023

During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. Be sure to keep them concise and informative.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Tomorrow People

MARCH 13, 2018

Let’s face it, it’d be great to have the next “Apple 1984” in your marketing strategy. Online marketing generates a lot of data, and a good marketing agency spends a lot of time behind the scenes collecting and aggregating data to give you meaningful reports on how your campaigns are performing.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

KoMarketing Associates

APRIL 10, 2018

What’s even more interesting, the second largest preferred marketing method wasn’t even marketing at all: 36 percent that they’d rather reach out to the company themselves than be marketed to. These could be links to external news sources on the latest development trends or laws that may apply to them.

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

Online Marketing Institute

JULY 20, 2018

The World Economic Forum backs this up, forecasting -4.91% growth for Office and Administrative Work in its Employment Trends Report for 2015-2020. Visit the Online Marketing Institute to browse over 400 classes in the digital and social media marketing space. Click here for Part II. Try our classes for free.

Work Management 52

Work Management Training Marketing Management Class 52

Albert

AUGUST 10, 2018

Marketers Need AI to Keep Up with Consumers. The ever-present pressure to provide consumers with increasingly personalized messaging has made cutting-edge AI marketing tools all but essential. by Mark Kirschner.

Marketing AI 63

Marketing AI Paid Search Agency Advertising Agencies Forrester 63

KoMarketing Associates

JANUARY 30, 2018

There’s something for everyone – even seasoned marketers, and courses/trainings categorized by difficulty level or categories. On the other hand, Bing Ads also has a great resource section with tons of guides as well as an insights page with industry trends and success stories. Twitter Ads.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

Optinmonster

NOVEMBER 6, 2019

As of 2018, the digital buyers’ penetration rate worldwide is 47.3%. Online Shopping and Technology Statistics. There are a number of trends that emerged back in 2018 and continue being popular in 2019. Another popular trend is voice assistants. Email marketing before thanksgiving.

Statistics 73

Statistics eCommerce Mobile Marketing User-Generated Content 73

KoMarketing Associates

SEPTEMBER 16, 2014

Below are some of the reasons why mobile strategy should have a place in your B2B marketing efforts. Two years ago, mobile became the fastest growing media sector for marketing and advertising, a trend that is likely continuing today, due to smartphone use. Mobile is The Fastest Growing Niche.

Mobile Marketing 120

Mobile Marketing Marketing Mix B2B Marketing Mobile Advertising 120

KoMarketing Associates

AUGUST 13, 2019

But account based marketing (or “ABM”) may also be an idea that had the good fortune of coming along at exactly the right time. It synthesizes so many of the best practices and big trends in B2B marketing right now. the push to align Marketing and Sales. marketing automation. content marketing.

Account Based Marketing 122

Account Based Marketing Top of Funnel B2B Marketing Practices 122

KoMarketing Associates

NOVEMBER 7, 2019

Many marketers turn to content marketing to reach out to customers and prospects, but new research suggests that not all of them have mature, sophisticated strategies in place. To learn why this is the case and gain further insight into results in the report, we spoke to Lisa Murton Beets of the Content Marketing Institute. .”

B2B Marketing 121

B2B Marketing Marketing & Strategy Marketing Strategy Content Marketing 121

ClearVoice

JANUARY 4, 2019

When you purchase a ticket you get access to speaker slides and recordings to review later, share with your team, or use for your own marketing. Great for: Business owners, startup founders, creative entrepreneurs, online marketers. Cost: $255 until August 31, 2018. Great for: Video creators and online marketers.

Conference 106

Conference Creativity Startups Network Marketing 106

KoMarketing Associates

AUGUST 13, 2019

But account based marketing (or “ABM”) may also be an idea that had the good fortune of coming along at exactly the right time. It synthesizes so many of the best practices and big trends in B2B marketing right now. the push to align Marketing and Sales. marketing automation. content marketing.

Account Based Marketing 122

Account Based Marketing Top of Funnel B2B Marketing Practices 122

KoMarketing Associates

SEPTEMBER 10, 2019

Marketing for B2B ecommerce gets almost no attention. This shows up clearly in search query data, like in the chart from Google Trends below. Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 billion online with U.S. merchants in 2018, up 15.0% trillion by 2023.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

KoMarketing Associates

MAY 28, 2015

But as the Memorial Day holiday weekend passes us by, how does the progress of your B2B online marketing initiatives look? As we move into the end of the first half of the year, its important to reassess online marketing performance and make certain we don’t lose track while enjoying the summer. New Marketing Data.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Adobe Experience Cloud Blog

JANUARY 15, 2020

How affordable is digital marketing compared to traditional marketing methods? Take email and social media marketing as examples. In 2018, email marketing’s average Cost Per Lead (CPL) was $53. That’s only second to online retargeting ($31). Having trouble associating your digital marketing spend to revenue?

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Biznology

AUGUST 30, 2018

It’s the focus of the 2018 Gartner Sales & Marketing Conference — so it’s a trend to watch in 2019. You could do a lot worse than adopting “buyer enablement” as a criterion for planning content. It will suggest new approaches that, in the long run, will help to improve the customer experience.

Video Marketing 120

Video Marketing Gartner Case Study Case Studies 120

KoMarketing Associates

AUGUST 27, 2019

Many social media marketers feel like social media is an important part of their overall marketing strategy, and they’re employing the latest trends and available options. — Elixir Hotel (@theelixirhotel) June 6, 2018. You’ll see the last tweet was in Feb 2019, and before that, 2018.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

NOVEMBER 1, 2018

96% of the most successful content marketers agree that their organizations have built credibility and trust with their audience — how have you seen marketers make this change over the past year? “I I think a lot of marketers have gotten the message that it pays to be authentic.

B2B Marketing 123

B2B Marketing Top of Funnel Content Marketing B2B 123

SnapApp

JULY 10, 2018

Demand generation is a rapidly evolving field — just a few years ago brands were still largely focusing on traditional outbound marketing strategies. Terms like inbound marketing and demand generation seemed more like buzzwords than actual marketing strategies. Forrester B2B Marketing Forum.

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

Hinge Marketing

MARCH 8, 2018

We recently released the 2018 High Growth Study: Accounting and Financial Services Edition , and it confirms what we had been hearing from our clients: a perfect storm of market conditions is hammering the industry and making it difficult to grow. That’s a troubling trend. What’s causing this headwind?

CPA 48

CPA Cost per Acquisition Peer-to-peer Lead Ranking 48

SnapApp

JULY 10, 2018

And while this may seem simple enough, keeping up with industry trends entails keeping a finger on the pulse of marketing at all times to know what’s working and what’s not. Just a few years back, brands were still largely focusing on traditional outbound marketing strategies. Forrester B2B Marketing Forum.

Training 48

Training Demand Demand Generation Agencies Planning 48

KoMarketing Associates

MARCH 24, 2015

By 2018, Millennials will have the most spending power of any generation. Noticing a trend? What types of marketing strategies does your organization use to appeal the Millennial generation? B2B Online Marketing Blog Brand Management' executives will be eligible to retire in the next 5 years.

Work Management 120

Work Management Marketing Management B2B Marketing B2B 120