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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

The Top 10 B2B Marketing Metrics to Measure in 2018. . Marketing Qualified Leads Conversions. Jostle | Growth Marketing Director. . . Compare stats on session duration and the number of pages per session and how the numbers change over time. Platformly | Growth Marketer. . . Dustin Tysick.

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Return on content: a review of how spending patterns on content marketing are changing

Tomorrow People

That’s a market with low growth, where you have low market share: it’s where you’re standing over a storm drain tearing up $50 notes. It’s hard to deal with problem children (also known as “wild cats”) too: that’s a high-growth market where you have little share. (In Content marketing is a marathon, not a sprint.

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30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018

SnapApp

It’s not just AI driving the growth and adoption of marketing automation, either. Developments in multi-variate testing and audience targeting will further empower marketers in 2018. . . We reached out to 30 B2B marketing executives and asked the following question: . . Now, let's jump into the responses. . .

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Ask Buffer: Should You Be Using AI for Content Creation?

Buffer

’ Picture this: what if you didn’t have to come up with copy for every single marketing asset you created? After all, as Olabinjo Adeniran , a digital and growth marketing manager, put it, “Computers have always assisted us in our jobs. Rejoice Obike , a content marketing strategist, shares this sentiment.

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10 Things Every Email Marketer Can Relate To

Webbiquity

See more email marketing stats here. Dear fellow email marketers: Please, for the sake of everything email, optimize for mobile. Mobile opens accounted for 46 percent of all email opens ( Litmus.com , 2018) so you don’t have the option of ignoring this vital step in your marketing. Statista, 2019).

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How to Choose an A/B Testing Tool in 2023

Convert

Did you hear about website optimization on a growth marketing podcast and had this tool recommended to you? Frequentist or Bayesian stats? Frequentist or Bayesian stats? Frequentist or Bayesian stats? No, not since 2018. Frequentist or Bayesian stats? Where Was Your Program When You Started?

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How to Choose an A/B Testing Tool in 2024

Convert

Did you hear about website optimization on a growth marketing podcast and had this tool recommended to you? Frequentist or Bayesian stats? Frequentist or Bayesian stats? Frequentist or Bayesian stats? Where Was Your Program When You Started? Were you starting out in A/B testing and just wanted to get your feet wet?