Adapt Your Marketing Data Analytics for a New Era of Customer Privacy
Salesforce Marketing Cloud
APRIL 21, 2022
These changes are no surprise: They are part of an ongoing trend toward protecting consumer privacy. Last year, 68% of marketers described their cross-channel coordination as dynamic as opposed to siloed or duplicated – up from just 31% in 2018. Marketers are also more focused on first-party data.
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