article thumbnail

Adapt Your Marketing Data Analytics for a New Era of Customer Privacy

Salesforce Marketing Cloud

These changes are no surprise: They are part of an ongoing trend toward protecting consumer privacy. Last year, 68% of marketers described their cross-channel coordination as dynamic as opposed to siloed or duplicated – up from just 31% in 2018. Marketers are also more focused on first-party data.

Privacy 98
article thumbnail

It’s An Open Platform World. HubSpot’s Growing App Ecosystem Helps You Thrive In It.

Hubspot

At the beginning of the year, we shared our progress on this mission from 2018 and celebrated the many new and growing partners in our app ecosystem. Data cleaning and de-duplication. We want to make it easy for you to orchestrate these apps, to better serve your customers, and to help you grow better. Interactive content.

article thumbnail

The Current Climate of Facebook Instant Articles

RebelMouse

Then came Facebook's industry-altering friends-and-family algorithm update in 2018, arriving in the aftermath of the platform's data scandal and fake news fallout. While it can be easy to de-prioritize the platform in your strategy for any of the aforementioned reasons, it is still a primary driver of traffic. Here's why.