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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

The Top 10 B2B Marketing Metrics to Measure in 2018. . The goals and KPIs will vary based on the campaign and company, however the 10 metrics listed below will be meaningful to any B2B organization. . #1. This is all about optimizing your lead time, or the duration from lead to dollars in the bank. . .

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How to Choose a Privacy Compliant A/B Testing Tool (Our Guide for German Optimizers)

Convert

The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020. A/B testing companies are now taking extra measures to comply with these new rules. ePrivacy (Cookie Law) (2002) Ensures ??”

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What A/E/C Marketers Need to Know about Marketing Technology

Circle Studio

Fast forward to 2018 and the landscape has seen a 4,453% increase in solutions now available to marketers. Today there are nearly 7,000 marketing software vendors, which include tools for website content management, CRM, email marketing, social media management, content marketing, SEO and collaboration among many others.

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Popular Tech in Travel and Tourism

TrustRadius Marketing

Travel Association, direct spending by resident and international travelers averaged $3 billion a day in 2018. In fact, 55% of Americans did not use all of their vacation time allotted in 2018 , and of those that did, nearly half used that time for errands or time out of work due to illness. The reason: U.S.

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19 B2B Marketing Strategies That Are Still Important for 2019

Marketing Insider Group

Up 5% from 2018’s report, the number of businesses allotting 10% or more of their company’s budget on marketing reflects the priorities of leaders facing greater competition both online and off. During the Sirius Decisions 2017 Summit in Las Vegas, Lynsay Russell of Medtronic discussed how ABM proved beneficial for their organization.

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The Tech Stack You Need to Successfully Execute ABM: 70 Tools to Use

SmartBug Media

Below, I've broken technology out based on how your company could use it to facilitate ABM. The data and utility of your CRM or account management system are critical to managing account details, creating a personalized experience, and sending targeted communication. CMS and Content. Salesforce. Built-in account insights.

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How to Build a Consolidated Martech Stack

ATAK Interactive

In 2018, the number of martech companies has grown from approximately 150 to 7,000. In 2019, marketing leaders answered that they utilized only 58% of their martech stack’s potential. All martech stacks should include the following core technologies: Customer Relationship Management (CRM) System. Sales Enablement Tools.