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2018: Survey Says!

Adobe Experience Cloud Blog

The Marketing team at Marketo asked marketers in the Marketing Nation a series of questions regarding their marketing plans for 2018. Question #1: In 2018, I expect my Marketing budget to…. That said, there’s an interesting point about where money is going in 2018, regardless of an increase or decrease in aggregate investment.

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Top Lead Generation Statistics for 2018

Zoominfo

For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ). A CRM system is believed by 84% of companies to be beneficial in determining the quality of leads ( source ). Outbound leads cost 39% more than inbound leads ( source ).

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June 2018 B2B Blog Post Round-Up

Zoominfo

Of course, every Sales Dev organization is unique, so technology that works for one company may not work for yours. 4 Reasons Why CRM Data Hygiene is Critical to ABM Success. Bad data impacts every aspect of an organization, and text-message marketing is no exception. You don’t want to overwhelm your SDRs with “tool confetti”.

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Is Your Video Infrastructure Ready for 2018?

Vidyard

As 2018 kicks off, research firm Ovum has a warning for businesses: Update your creaking video infrastructure before it’s too late. Video use can’t spread within most organizations because their infrastructure is fragmented and inefficient. Salespeople use it to retire their quotas. And we are only just getting started.

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6 B2B Marketing Strategies for 2018

ATAK Interactive

Sophisticate Your Email Marketing by Keeping Your CRM Well Maintained. One way you can achieve this is by keeping your CRM in tip-top shape. With repeat business being so essential to B2B organizations, make sure you follow-up and examine the return you’re providing for them. It can be a great case study to draw from.

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Marketing Technology Landscape Supergraphic (2018): Martech 5000 (actually 6,829)

chiefmartech

So here at our event in San Jose today, I’m pleased to unveil the 2018 edition of one of the most loved-and-hated slides in marketing: Marketing Technology Landscape Supergraphic (2018) — 4.6MB Slide. An analysis of all the entries to The Stackies from 2015 through 2018 by the folks at Boardview.io

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11 of the Best Free Google Sheets Templates for 2018

Hubspot

Best of all, Google Sheets templates cater to specific categories -- if you click the Paid Traffic Report template, for instance, your spreadsheet is already organized into Overview, 12-month Trends, and Medium Breakdown categories. This CRM template is a great place to get your feet wet. Website Traffic Dashboard. Project Timeline.