6sense

DECEMBER 9, 2021

Gartner found prospects spend 50% of their time getting information from third-party sources, and sales teams can use buyer intent signals to learn about that activity and act on it. The advertising industry is at a crossroads with changes in privacy that will ultimately limit advertisers’ ability to reach their target audiences.

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Buyer Intent Intent Data Digital Asset Management Privacy 62

Aberdeen

MARCH 29, 2019

According to the 2018 Nielsen Total Audience Report , the average American adult spends over 11 hours per day interacting with some form of media content. Creating generic, high-level audience personas and publishing blog posts that readers could find anywhere else won’t fuel your funnel. But that’s not exactly the issue.

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Intent Data Intent Top of Funnel Content Marketing 40

QuanticMind

NOVEMBER 13, 2018

Data is what creates context, meaning and value for PPC advertising campaigns , while enabling marketers to generate metrics that can be measured against monthly, quarterly and annual goals. And one of the most important types of data for driving sales and marketing insights is intent data. . What is Intent Data?

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