Hubspot

DECEMBER 3, 2018

The "TV" preference accounts for news viewed on either local, network, or cable channels -- and seemingly does not include those who watch televised news on such channels through a streaming device or service (like Roku or Hulu). Source: Pew Research Center. What we might know as"major network" evening news programs in the U.S.

Cable 73

Cable Television marketing Broadcasting Curation 73

readwrite

APRIL 25, 2018

By the end of 2017, more than 22 million people had dropped their cable or satellite TV providers; millions more have chosen not to sign up for cable or satellite TV services at all. All in all, a whopping one out of three Americans is expected to forgo cable or satellite as the primary source of content viewing by 2021.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Advertisements Advertising 52

Hubspot

JULY 22, 2019

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. For instance, considering research from the same group in 2018, you'll see 69% of homes in 2018 were subscribed to a video streaming service -- which is up from 52%, just two years prior.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. In 2018, YouTube viewership grew by its fastest rate in recent years, increasing by 60% year-over-year. According to Animoto, 93% of marketers say they have landed a new customer thanks to social video in 2018.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Content Standard

SEPTEMBER 5, 2018

More people watch gaming streams every month than watch cable news. Nearly one million people were watching a Twitch live stream at any given point at the beginning of 2018, and currently the platform pulls as many monthly viewers as major television networks. Twitch feels too much like the Wild West.

Brand Identity 54

Brand Identity Branding Gartner Cable 54

Martech Advisor

NOVEMBER 5, 2019

Here we track the top trends you need to follow in the programmatic Ad Tech space for 2020 and beyond. Before 2020 comes knocking, here are 12 trends that will pave the path for new-age digital ad planning. It is a far cry from the TV ads of yore that segmented customers based on demographics alone! AI in programmatic advertising.

Advertising Agencies 100

Advertising Agencies Marketing AI Advertisements Advertising 100

Sword and the Script | B2B

DECEMBER 26, 2023

” ~ Frank Strong , Founder & President, Sword and the Script Media , LLC [Note: this prediction was first published by the Content Marketing Institute : Key Trends in Content Marketing 2024: 67 Predictions ] Predictions that are mostly enthusiastic about AI 21. Finally, 2024 also brings another U.S.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124