41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
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APRIL 4, 2018
The Top 10 B2B Marketing Metrics to Measure in 2018. . It signals brand awareness, and is a much better leading indicator than total traffic. It's brand awareness, so it isn't irrelevant, but it's too close to a vanity metric to place too much importance on. . Pipeline Trend by Month. Full Circle Insights | Sr.
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