KoMarketing Associates

JANUARY 30, 2018

Google launched its Academy for Ads back in 2016 and it covers Google AdWords, programmatic, DoubleClick and much more. Another great resource is PPC Hero , which covers so much more than just AdWords and Bing. It’s updated and relevant on a variety of PPC issues and challenges. Other great resources & hidden gems.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

QuanticMind

JUNE 2, 2016

Marin Software, Kenshoo, Adobe Media Optimizer/Efficient Frontier, Google DoubleClick and others have been the major players, yet many of these have yet to capitalize on the trend of using data science to automate the optimization of your PPC. However, most migration isn’t slated to begin until 2017.

Paid Search Agency 40

Paid Search Agency Enterprise Management Work Management Marketing Management 40

EMagine B2B Blog

DECEMBER 3, 2018

Back in November 2017, Google increased the meta description count from 155 characters to 300 characters. In addition, Google’s marketing platform builds on existing integrations between the Google Analytics 360 Suite and DoubleClick advertiser products. It’s important for images to be high in quality and optimized for speed.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

Back in November 2017, Google increased the meta description count from 155 characters to 300 characters. In addition, Google’s marketing platform builds on existing integrations between the Google Analytics 360 Suite and DoubleClick advertiser products. It’s important for images to be high in quality and optimized for speed.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

QuanticMind

MARCH 22, 2017

SMX West 2017, Day 2. DoubleClick Search and Smart Bidding. ” For more in-depth session coverage of SMX West 2017, please check our previous coverage: SMX West 2017: Day 1 – Google Assistant, Advertising in Google Maps, Offline Attribution. SMX West 2017 Wrap-Up – Top 3 PPC Takeaways. .

Adwords 40

Adwords Cost per Acquisition CPA ROAS 40