SMX West 2017 Day 2 – AdWords Attribution, Drafts & Experiments, and More Attribution
QuanticMind
MARCH 22, 2017
SMX West 2017, Day 2. To test different attribution models, Google recommends first defining the most important metrics against which to test: conversions (at the same cost-per-action or CPA) or revenue (at the same ROAS). DoubleClick Search and Smart Bidding. DoubleClick Search and Smart Bidding.
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