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Predictive Marketing Vendors Look Beyond Lead Scores

Customer Experience Matrix

Maybe I shouldn't be surprised that predictive marketing vendors seem to have anticipated this. At least, recent announcements make clear that they’re all looking to move past simple model building. I wrote last month about Everstring ’s expansion to the world of intent data and account based marketing.

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Allocadia’s MPM platform will inspire you to ditch your marketing spreadsheets

ClickZ

Allocadia serves mid-to-large businesses with their cloud-based MPM platform, which is available at three price points, depending on the level of management required. MPMs enable companies to plan, gain insights, and optimize multiple marketing campaigns and programs from one central location. This is where Allocadia fits in.

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Lead Liaison’s Record Year Fuels Expansion

Lead Liaison

Allen, TX – Lead Liaison, a private marketing automation company based out of Dallas, Texas, recently announced figures relating to their growth in 2016. Their solution helps companies attract, convert, close and retain more customers, making it a logical tool for any sales and marketers toolbox.

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Best Digital Marketing Books 2020

Brightedge

Also see our list of best marketing books and learn about what features deliver the best seo platform for your SEO success. Digital Marketing for Dummies. rating on Amazon, #53 in web marketing. So my #1 recommendation is Digital Marketing for Dummies published by Wiley, a BrightEdge customer.

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What to expect when you’re expecting #MarTech next month

chiefmartech

If you haven’t registered yet, our “beta” rate discount — which is $350 off the on-site ticket price — expires this Saturday. A Celebration of the 2016 Stackies Award Winners. See the 2016 Stackies announcement post last month for details. 100 Marketing Technology Vendors Exhibiting Their Innovations.

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2022 BEST SOFTWARE LIST FOR SMALL BUSINESS

TrustRadius Marketing

2022 BEST SOFTWARE LIST FOR SMALL BUSINESSES. Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. Best Software List for enterprise buSINESS Best Software List for mid-sized buSINESS. Best Software for Small Business.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. Things like lifestyle marketing, bots and artificial intelligence, advocate activation and episodic content to name a few. Marketing automation. Account based marketing. Influencer marketing.