What Is Google AMP?
ClearVoice
APRIL 2, 2021
But it also means that websites not optimized for mobile browsing will suffer in the SERPs. The company announced the framework in 2015 and started serving AMP pages to mobile users in 2016. The performance increase that comes with AMP will help your website’s SEO and rank it higher in the SERPs. That’s where AMP comes in.
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