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THE HACKIES: Pairing multi-channel attribution with lead scoring to improve marketing ROI

chiefmartech

DNN Corp invested in the martech space in 2016 to build our marketing technology stack around predictive analytics and multi-touch attribution to efficiently and effectively execute marketing activities. Specifically, we combined multi-channel attribution and lead scoring to optimize our advertising activities and lead-nurturing management.

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AEC Marketing: The Upcoming Elections Demand Change

Hinge Marketing

Political preferences aside, the primaries are giving us a preview of the 2016 elections. SEE ALSO: 7 Top Trends to Impact AEC Marketing in 2016. Today thought leadership, online video and webinars have proven more effective. The one thing we know for sure, there will be a new president. Is the firm visible? How Hinge Can Help.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Webinar Marketing Statistics. 59% of registrations occur in the last week before the webinar date. Additionally, 33% of webinar signups occur on the day of the webinar, which demonstrates the importance of getting your webinar timing right to attract more attendees. Lead Generation & Nurturing Stats.

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30 SEO Best Practices for B2B Organizations in 2017

KoMarketing Associates

Once pain points have been discovered, you can guide strategies to create highly targeted blog posts, industry news articles, webinars, product videos, and more. According to Stone Temple , Google Quick Answers (or Answer Boxes) have grown from 22% in December 2014 to over 40% at the beginning of 2016. ” 13.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

Takeaway : Blogging and social media are reportedly the two most successful marketing tactics, as proven in Regalix’s State of B2B Marketing 2016 , and practically every study you’ll find. . . Compared to statistics from 2013, marketers now consider brand awareness to be more important than customer acquisition.

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SEO beyond Search Engine Optimization: Convergence with Content Strategy & Towards a Holistic Strengthening of Digital Capability

Valasys

The Possum update on September 1, 2016 (Assisting the prospects by streamlining & prioritizing their local searches & featuring them on the Search Engine Result Pages). Not only the quantity of traffic on the website is important but the quality is also vital.

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79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity

. “Best in class” b2b companies are significantly more likely than average firms to integrate their social media efforts with their email marketing (65% vs. 51%), SEO (61% vs. 49%) and webinars (47% vs. 31%). Lead Nurturing. Only 27% of B2B leads are sales-ready when first generated. MarketingProfs ).