Onalytica B2B

MARCH 23, 2016

In September 2015, 15% of consumers indicated celebrities had influenced their decision in the purchase of a beauty product and some 20% of consumers suggested that it had been bloggers who were the influence. times higher in H1 2015 than the overall average in full-year 2014. WHAT ARE THE EXPERTS SAYING? Lex Talonted.

Blogger 100

Blogger Brand Identity Branding Lead Scoring 100

Onalytica B2B

NOVEMBER 25, 2015

We analysed the B2B marketing discussion last year and earlier this year , and we wanted to continue with these reports to show how influencer trends map out over time. It’s intriguing to see new influencers entering the discussion and driving the discussion on B2B Marketing. MAPPING THE B2B MARKETING COMMUNITY.

Lead Scoring 30

Lead Scoring Lead Ranking B2B Marketing PageRank 30

Onalytica B2B

DECEMBER 2, 2015

This emerging market has seen a burst of activity over the last 5 years, global investment in Fintech tripled to $12.21B in 2014. Through these unique market conditions, Fintech has become a big business generating well over £25bn a year in the UK alone through different guises. Click here to register! MAPPING THE FINTECH COMMUNITY.

Peer-to-peer 30

Peer-to-peer Lead Ranking Work Management Brand Identity 30

Onalytica B2B

AUGUST 26, 2015

This is why the industry has grown so rapidly from Q2 2014 to Q2 2015, investment was up 96% compared with the previous four quarters. PageRank (Normalised). PageRank (Normalised). Influencer Marketing campaigns generate impressive results, the average earned media value (EMV) from US influencer marketing programs was 1.4

Lead Ranking 50

Lead Ranking PageRank Brand Identity Branding 50

Onalytica B2B

MAY 26, 2016

From 2010 to 2014 we saw more than a 503% growth in investment, and the first half of 2015 saw $2.5 Edtech is one of the fastest growing sectors and with new companies flooding to the market all the time, edtech innovation is likely to accelerate in the coming years. EdWeek Market Brief, Education Week. Independent. Erin Klein.

Brand Identity 101

Brand Identity Branding Lead Scoring Lead Ranking 101

Onalytica B2B

DECEMBER 23, 2015

Health and fitness bloggers took social media by storm in 2015, writing about fitness plans, workout routines, alternative diets and of course the increasingly popular phenomenon of avocado on toast! Influencer Marketing campaigns generate impressive results, the average earned media value (EMV) from US influencer marketing programs was 1.4

Lead Scoring 40

Lead Scoring Lead Ranking Brand Identity Branding 40

Onalytica B2B

FEBRUARY 17, 2016

We have conducted research into IoT on our blog back in 2014 and again in 2015 and it’s interesting to compare this new list to our previous ones. “Disruption has already changed the world, with six companies now accounting for 53% of the NASDAQ’s $664 billion market value ( Amazon, Google, Apple, Facebook, Netflix and Gilead ).

Lead Ranking 50

Lead Ranking Brand Identity Branding Lead Scoring 50

Onalytica B2B

SEPTEMBER 16, 2015

Thus were born bands and artists who gained fame solely due to MySpace marketing (Arctic Monkeys, Drop, Dead, Gorgeous and Jeferee Star, for example). Social media marketing is the process of using various social media platforms to generate interest and eventually turn this interest into a customer base. WHAT ARE THE EXPERTS SAYING?

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Onalytica B2B

JUNE 30, 2015

What’s next for content marketing? With a growing discussion and a solid increase in the use of content marketing across all disciplines we are asking ourselves what’s next for content marketing? Seth Godin already talked about content marketing back in 2003 when we didn’t even know what to call it.

Content Marketing 100

Content Marketing PageRank Brand Identity Branding 100

Onalytica B2B

APRIL 20, 2016

The internet has drastically changed how consumers behave and how businesses market their products and services. Traditional marketing models still apply, but marketers now need a whole new set of skills, as well as up to date knowledge of digital media to create their digital marketing strategies.

Paid Content 30

Paid Content Enterprise Management Lead Ranking Work Management 30

Onalytica B2B

MAY 6, 2016

According to Startup Health 2016 has already seen 4 deals over $100M, as compared to 7 in all of 2015. This trend is set to continue as industry players take an active role in piloting, investing in, and mentoring young digital-health companies helping to bring the innovations to market needed to sustain long-term health outcomes.

Brand Identity 0

Brand Identity Branding Work Management Lead Scoring 0