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Keys to Developing a B2B Digital Marketing Plan

KEO Marketing

Digital marketing plans for 2018 will consume a large portion of most B2B companies’ entire marketing budgets. The ease of tracking and adjusting mid-campaign, the extensive reach, and the preference by consumers for digital communications, make digital marketing a high priority for 2018. Invest wisely in digital marketing.

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How to Avoid Becoming a Marketing Fossil

Hubspot

In his new book, The Marketing Performance Blueprint , HubSpot partner Paul Roetzer , shares a story from Anita Newton , Vice President of Corporate Marketing at Adknowledge. of CMOs have proven the short-term impact of marketing spend , while long-term spend dips to 29% in the latest 2014 CMO Survey.

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Top 9 Professional Services Marketing Lessons Learned in 2014

Hinge Marketing

As 2014 draws to a close, I look back at the most important lessons Hinge has learned about professional services marketing during the past year in order to guide you on how to best use marketing to increase your firm’s visibility, growth, and profitability in 2015. Not so fast.

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How CRM Transforms your Business

GreenRope

from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. CRM brings transparency to an organization. All data and activity for both team members and leads/clients are tracked within the platform, keeping everyone accountable.

CRM 40
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How CRM Transforms your Business

GreenRope

from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. CRM brings transparency to an organization. All data and activity for both team members and leads/clients are tracked within the platform, keeping everyone accountable.

CRM 40
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How CRM Transforms your Business

GreenRope

from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. CRM brings transparency to an organization. All data and activity for both team members and leads/clients are tracked within the platform, keeping everyone accountable.

CRM 40
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How CRM Transforms your Business

GreenRope

from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. CRM brings transparency to an organization. All data and activity for both team members and leads/clients are tracked within the platform, keeping everyone accountable.

CRM 40