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Pressure

Content Standard

In 2014, Nielsen revealed Q4 numbers in its Total Audience Report that showed adults watched 13 fewer minutes of pay TV year-over-year. Lack of ads. The Fall of Display Advertising and the Rise of Ad-Blocking. More than that, banner ads have perverted the content itself.”.

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Under Pressure: How Content Marketing Has Transformed Marketing Strategies Since the 1950s

Content Standard

In 2014, Nielsen revealed Q4 numbers in its Total Audience Report that showed adults watched 13 fewer minutes of pay TV year-over-year. Lack of ads. The Fall of Display Advertising and the Rise of Ad-Blocking. More than that, banner ads have perverted the content itself.”.

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

83% use Facebook and 53% are on Twitter, though that gap is expected to narrow by 2014 due to rapid growth in Twitter use. Earnest B2B ). B2C companies who blog regularly see an 88% increase in median monthly leads and B2B companies who blog see a 67% increase in leads. ( V3 Integrated Marketing ). Earnest B2B ).

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Video Email Marketing: How to Use Embedded Video to Boost Sends

Vidyard

Igloo Software Boosted Email CTR 189% 8.4 Video email marketing is exactly what it sounds like: Adding video to your email sends to help them stand out in inboxes. Video in email captures people’s imagination in a way that text just can’t—especially in B2B, where buyers want to see interesting things, but all too often, don’t.

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Video Email Marketing: How to Boost Your Sends with Video

Vidyard

Video in email captures people’s imagination in a way that text just can’t— especially in B2B , where buyers want to see interesting things, but all too often, don’t. Not every email client supports them—Outlook 2007, 2010, 2014, and Windows 7 phones only show the first frame—but the vast majority do.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

How does social media use differ in B2B vs. B2C companies? Just 9% of B2B decision makers consider vendor content trustworthy vs. 67% who trust research from professional associations, 50% from industry organizations, 44% from analyst reports, and 40% from independent product reviews. ( B2B Marketing Insider ). eMarketer ).

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

How does social media use differ in B2B vs. B2C companies? Just 9% of B2B decision makers consider vendor content trustworthy vs. 67% who trust research from professional associations, 50% from industry organizations, 44% from analyst reports, and 40% from independent product reviews. ( B2B Marketing Insider ). eMarketer ).