Marketing Insider Group

JANUARY 28, 2015

Even just shifting some of the cost around those unused portions can help show some ROI. One of the common ways to look at this is subscribers to a blog or newsletter. Many businesses have ways to measure the cost per subscriber, or cost per lead. Because every new reader comes at no incremental cost.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

PureB2B

NOVEMBER 29, 2016

The main reason B2B companies have cited using marketing automation software has to do with better ROI and higher quality leads. Lead nurturing also enables businesses to “generate as much as 50% more sales-ready leads at 33% lower cost per lead,” based on reports from Forrester Research.

Marketing Automation Services 66

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 66

PureB2B

NOVEMBER 29, 2016

The main reason B2B companies have cited using marketing automation software has to do with better ROI and higher quality leads. Lead nurturing also enables businesses to “generate as much as 50% more sales-ready leads at 33% lower cost per lead,” based on reports from Forrester Research.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62

Hubspot

DECEMBER 16, 2013

According to " B2B Enterprise Content Marketing: 2013 Benchmarks, Budgets, and Trends ," a report by t he Content Marketing Institute, the top content challenges enterprise marketers face are: Producing content that engages (58%). Newsletters. Cost-per-lead? 4 Tips to Achieve Marketing Integration. Case Studies.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Single Grain

APRIL 28, 2020

This reduced their cost per lead acquisition by 97% which also allowed them to reach a wider audience with the product. Every customer has their platform of choice, whether it's getting their content from Twitter, Instagram influencers, Facebook groups, Quora, blogs, email newsletter roundups, podcasts… the list goes on.

Marketing Budget 141

Marketing Budget Campaigns Paid Search Agency Work Management 141