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Agility Will Rule in the Era of Engagement Marketing

Adobe Experience Cloud Blog

There I was—in the passenger seat while my wife was driving—and I thought I would knock off one item off of my to-do list by trying to secure a mover. In the Economic Intelligence Unit’s conversation with Jim Stengel , former CMO at P&G, a different metaphor came up. I had a long list of things to do—like everyone else.

Rules 48
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If You Want to Move from Content Marketing Strategy Novice to Expert, Let Go of Complexity

Content Standard

At first, growing marketing complexity became a compulsion that I blamed for chaining me to my laptop. Publishing Comes Easy—Being Great Does Not… In my first year, the Content Standard published 559 articles, or 10 articles per week—every week—including holidays.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

Avinash Kaushik of Google recently said, “It’s not a mobile first world, it’s becoming a mobile only world.” One of our clients saw an average reduction of 85% in “Time to First Byte” and 69% in “Time to Load” after implementing AMP on their website. Mobile Video. Back to top. Amanda Maksymiw. link] | https://twitter.com/amandamaks.

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Copywriting Lessons From Companies Doing It Right

Hubspot

As brands embrace publishing, they’re becoming first-movers and capitalizing on the channels that allow them to tell stories with some actual substance, like this recent collaboration between Medium and Marriott hotels. First, the article isn’t written by Intel’s media relations team. For the B2B Marketers: Intel.