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The Rise of the Marketing Technologist Part 2: Who Owns The Marketing Technology Stack?

ANNUITAS

In their recent white paper called The Marketing Technologist – A New Role For The Modern B2B Marketing Organization marketing technology personalization platform Demandbase makes a good case as to why the marketing technology stack needs to be owned by marketers. And what are the top barriers to marketing technology success?

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Which 2024 Content House Member Are You Most Like?

Engagio

Linkedin Sales Navigator + Demandbase C. Now, at Demandbase, I am a former SDR turned AE who’s obsessed with creative prospecting and passionate about personal development. A little about Riley: “In 2013 I stepped into B2B sales, building my book of business by cold calling. appeared first on Demandbase. My brain D.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

And of course you have your other great players in the market like Demandbase , YesPath , Terminus , and Engagio. Content Goes Niche – Content marketing is still an effective strategy but things have changed since I wrote my book in 2013. Humor breaks down barriers. I love the approach that ZenIQ is taking around SmartPlays.