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What Is Content Marketing? It’s All About Control

Content Standard

The Netflix phenomenon is well established, but it was only a few short years ago—or several millennia, if you’re clocking it in tech years—that the content-on-demand upstart sent shock waves through Hollywood and cable TV with its big-budget, star-packed venture into original programming in the form of House of Cards.

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What Is Content Marketing? It’s All About Control

Content Standard

The Netflix phenomenon is well established, but it was only a few short years ago—or several millennia, if you’re clocking it in tech years—that the content-on-demand upstart sent shock waves through Hollywood and cable TV with its big-budget, star-packed venture into original programming in the form of House of Cards.

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Should Pharmaceutical Companies Be Allowed to Do Content Marketing?

Contently

On the internet, you’re more likely to see a banner ad for a pill than a helpful infographic about treating a disease. However, as TV viewing habits change and magazine subscriptions dwindle, these companies may soon turn their massive ad budgets to the internet.

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5 Data-Backed Social Media Trends You Need to Know for 2019

Buffer

Hailley : If you’ve noticed, lots of brands like Spotify, Blenders Eyeware, and others are leading the way with creative social ads that are both personalized and entertaining, rather than just banner ads squeezed into a news feed. It’s the brand awareness type ads that are really thriving.

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106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity

billion) than they did for broadcast television in 2013. billion on online display (banner) advertising in 2013–30% of the total online advertising spend. Retailers are the biggest spenders on display ads, accounting for 21% of total spending. adults 18-24 years old than any cable network. MediaPost ).

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A Shortish History of Online Video

Vidyard

By 2005, nearly 30% of all households in the United States had “high speed” internet — using cable or DSL to access a much higher download and bandwidth rate than had been offered by telephone modems. Facebook launched video ads in 2014 , and America watched over 20 billion video ads in 2013 alone. YouTube found it.