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8 Insightful Marketing Predictions for 2013 and Beyond

Hubspot

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. We saw the rise of Pinterest, several IPOs and acquisitions, an aggressive political ad war, Facebook’s 1 billionth user, and watched one Korean artist turn into a global phenomenon thanks to YouTube.

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10 Quick Tips for Getting More Business Value Out of Twitter

Hubspot

The key is dissecting the Twitterverse into specific segments that are most relevant to your business and using your marketing data to create those groups. Let''s take a simple case: Wouldn''t it be great if your social media manager spent more time tweeting at your leads instead of combing through tons of off-topic posts?

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B2B Marketing Campaign Types to Power the Top of Your Funnel

SnapApp

That’s why you take it slow, and divide your marketing efforts into three primary segments: Top, Middle, and Bottom of the funnel. . Top funnel: Light, widely-appealing, brand-building campaigns that appeal to an audience that has the potential to be interested in what you’re selling. But, where do you put your budget? .

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B2B Marketing Campaign Types to Power the Top of Your Funnel

SnapApp

That’s why you take it slow, and divide your marketing efforts into three primary segments: Top, Middle, and Bottom of the funnel. Top funnel: Light, widely-appealing, brand-building campaigns that appeal to an audience that has the potential to be interested in what you’re selling. Ready to jump to the middle of the funnel?

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300 Women Making An Impact In B2B SaaS

SalesIntel

Visit My LinkedIn Adrienne Harris Chief Client Officer at Portage Sales Expertise: Sales & Customer Success, Business Transformation, and Leadership Development About: As the Chief Client Officer and Managing Partner at Portage Sales, my passion lies in empowering B2B sales teams across North America to shatter their quotas.

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Marketing Automation: It’s Time You Got On Board

PureB2B

Big data, software tools, and digital footprints pulled from social media platforms are some of the readily available sources marketers have successfully utilized to better understand buyer behavior. Improved lead management and nurturing. Better customer relationship management. Measurable results.

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Marketing Automation: It’s Time You Got On Board

PureB2B

Big data, software tools, and digital footprints pulled from social media platforms are some of the readily available sources marketers have successfully utilized to better understand buyer behavior. Improved lead management and nurturing. Better customer relationship management. Measurable results.