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B2B Marketing Campaign Types to Power the Top of Your Funnel

SnapApp

That’s why you take it slow, and divide your marketing efforts into three primary segments: Top, Middle, and Bottom of the funnel. . Top funnel: Light, widely-appealing, brand-building campaigns that appeal to an audience that has the potential to be interested in what you’re selling. But, where do you put your budget? .

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B2B Marketing Campaign Types to Power the Top of Your Funnel

SnapApp

That’s why you take it slow, and divide your marketing efforts into three primary segments: Top, Middle, and Bottom of the funnel. Top funnel: Light, widely-appealing, brand-building campaigns that appeal to an audience that has the potential to be interested in what you’re selling. Ready to jump to the middle of the funnel?

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Marketing Automation: It’s Time You Got On Board

PureB2B

Big data, software tools, and digital footprints pulled from social media platforms are some of the readily available sources marketers have successfully utilized to better understand buyer behavior. Improved lead management and nurturing. Better customer relationship management. Measurable results.

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Marketing Automation: It’s Time You Got On Board

PureB2B

Big data, software tools, and digital footprints pulled from social media platforms are some of the readily available sources marketers have successfully utilized to better understand buyer behavior. Improved lead management and nurturing. Better customer relationship management. Measurable results.

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8 Insightful Marketing Predictions for 2013 and Beyond

Hubspot

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. We saw the rise of Pinterest, several IPOs and acquisitions, an aggressive political ad war, Facebook’s 1 billionth user, and watched one Korean artist turn into a global phenomenon thanks to YouTube.

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Best Paid Search Marketing Agency in 2022: Top 10 Choices

Single Grain

Why Do You Need a PPC Management Agency? pay-per-click (PPC) advertising, search engine marketing (SEM) – is an auction-based advertising service provided by search engines like Google, Bing and Yahoo, that allows businesses to run ads that they only pay for when someone clicks on their ad. Let's begin.

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The 24 Best SaaS marketing agencies for 2023

accelerate agency

The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. Added to that, today’s tech-savvy B2B SaaS buyers like to complete their own research process before even thinking about contacting your sales team.