Why Content Creators Are Using This Simple Article Format to Draw a Bigger Audience
Content Marketing Institute
OCTOBER 8, 2017
CMI posts included Smackdown Content Marketing Secrets From the WWE, How GE Gives Recruiting Content a Personality Lift, and How Health Catalyst Gets Results with Ungated Content. Was it urgency, testimonials , color? This type of article doesn’t have a headline like The Complete, 20,000-Word Guide to Facebook Ads.
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