NuSpark Consulting

MARCH 17, 2012

Here are links to the specific research studies noted on the Infographic: 2012 B2B Marketing Benchmark Report, Marketing Sherpa, Sponsored by Marketo. The Rise of the B2B Social Buyer: How Buyers Consume Information Survey,2011, ITSMA. SiriusDecisions, 2011 B2B Buyers Journey, Report Summary.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

The ROI Guy

DECEMBER 6, 2011

Frugalnomics makes it harder to connect, engage and sell without the right content and tools Alinean, the leading creator of interactive content marketing and diagnostic sales tools for business to business (B2B) solutions, today announced its annual sales and marketing predictions for 2012 with serious implications.

Allocation 40

Allocation B2B Sales Peer-to-peer B2B Marketing 40

Marketing Insider Group

MAY 31, 2012

Last week I attended the 2012 Sirius Decisions Summit for the first time. Also look at Matt Heinz’s (@ HeinzMarketing ) 15 highlights and takeaways from the 2012 Sirius Decisions Summit and this Summit recap from Dan McDade (@ DanDade ). sds12 May 22, 2012 4:25 pm via TweetChat Reply Retweet Favorite @BrennerMichael Michael Brenner.

B2B Thought Leadership 100

B2B Thought Leadership Work Management Inbound Marketing Peer-to-peer 100

ANNUITAS

MARCH 20, 2014

Marketing has more software available today than any other business function in the history of computing @chiefmartec #marketingopssummit. RT @megheuer 100 marketing tech companies in 2011; 350 in 2012; 950+ in 2014; Massive growth & complexity via @chiefmartec #marketingopssummit. Marketing owns 2/3 of the revenue process today.

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

Tony Zambito

JANUARY 25, 2012

In the business-to-business world, the quest to connect with decision-makers has been and most likely will continue to be the main challenge confronting B2B leaders. platforms are increasing B2B visibility like never before, connecting with buyers and decision-makers is becoming increasingly elusive. Follow @TonyZambito.

Buyer Personas 100

Buyer Personas B2B Allocation Peer-to-peer 100

Tony Zambito

FEBRUARY 10, 2012

Eric Got Me Thinking About The Next Buyer Revolution (buyerology.com). 5 Ways New Buyer Behaviors Are Impacting B2B Sales (buyerology.com). Predictive Buyer Modeling Is Changing the Future of B2B (buyerology.com). One Thing That Can Get You From Here to There in 2012 and Beyond (buyerology.com).

Lead Ranking 100

Lead Ranking B2B Marketing Buyer Personas B2B 100

Tony Zambito

MAY 20, 2012

The organizations who have embraced the goal-based methodology for research-based buyer personas have seen tremendous success in uncovering new opportunities for revenue growth. The State of Buyer Personas 2012. Buyer personas today are becoming more widely used by marketing and sales organizations than ten years ago.

Buyer Personas 100

Buyer Personas Lead Ranking Demand Generation Agencies Ideal Customer Profiles 100