Adobe Experience Cloud Blog

FEBRUARY 25, 2011

In the stampede to corral leads, B2B marketing efforts can lose momentum as soon as the prospects have moved into their sales cycle. Once you’ve got them in, how do you establish a lead management cycle that nurtures the leads you worked so hard to get? More info means more response. Actually not true.

Work Management 48

Work Management Leads Lead Marketing Qualified Leads 48

Adobe Experience Cloud Blog

MARCH 4, 2011

This encourages alignment between both departments and refines language and definitions of qualified leads so that there are no barriers in the lead management process. According to the Email Experience Council, utilizing professional tools can help increase response rates up to as much as 87%.

Email Marketing 48

Email Marketing Marketing Management Paid Search Agency RSS 48

Marketing Insider Group

MAY 12, 2010

And so we have to fall back on metrics that are easy to come by: response rates, clicks, impressions, registrations, attendees. We view lead generation as top of the funnel activity while lead management manages every phase of the relationship i.e. engagement. Augmented Reality For B2B Marketing in 2011?"

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100