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8 of the Biggest Marketing Mistakes We've Ever Seen

Hubspot

Guerilla Marketing Without Due Diligence. 1) Guerilla Marketing Without Due Diligence. In early 2011, a tweet was sent out from Kenneth Cole's Twitter account trying to promote their new spring collection. In 2011, Netflix had a $16 billion market value with its mail-order rental. Tone Deaf Tweets. Lackluster New Logos.

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what is an effective marketer?

The Effective Marketer

Blogs, magazine articles, whole books were written on marketing strategies and tactics and how to tweak your website to get higher Google rankings, how to use Guerilla Marketing and all the other interesting tools in the marketer arsenal but those are mainly that: tools. Without good judgement, they are a waste of resources.

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8 of the Biggest Marketing Faux Pas of All Time

Hubspot

In 2007, Cartoon Network launched a guerilla marketing campaign in which they set up LED signs in various places throughout cities to promote one of their cartoons. In early 2011, a tweet was sent out from Kenneth Cole's Twitter account trying to promote their new spring collection. Turner Broadcasting. Kenneth Cole.

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Help! My Brand Went Viral: 12 Small Brands That Made It Big

Hubspot

Their website launched in September 2011, just a few months before winter, giving them time to prepare for the busy spring months. Witty emails, unapologetic copy, and bro-friendly photography set them apart, and their guerilla-style email tactics spread their name and their product through college towns everywhere.