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8 of the Biggest Marketing Mistakes We've Ever Seen

Hubspot

Guerilla Marketing Without Due Diligence. 1) Guerilla Marketing Without Due Diligence. In early 2011, a tweet was sent out from Kenneth Cole's Twitter account trying to promote their new spring collection. In 2011, Netflix had a $16 billion market value with its mail-order rental. Tone Deaf Tweets. Lackluster New Logos.

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8 of the Biggest Marketing Faux Pas of All Time

Hubspot

In 2007, Cartoon Network launched a guerilla marketing campaign in which they set up LED signs in various places throughout cities to promote one of their cartoons. In early 2011, a tweet was sent out from Kenneth Cole's Twitter account trying to promote their new spring collection. Turner Broadcasting. Kenneth Cole.

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Help! My Brand Went Viral: 12 Small Brands That Made It Big

Hubspot

Their website launched in September 2011, just a few months before winter, giving them time to prepare for the busy spring months. Witty emails, unapologetic copy, and bro-friendly photography set them apart, and their guerilla-style email tactics spread their name and their product through college towns everywhere.