Snapchat vs. TikTok: What Marketers Need to Know
Hubspot
JANUARY 16, 2020
Snapchat, which launched in 2011 , allows users to create video-based stories about their lives and send video or image-based messages to their friends. According to a 2019 Snapchat report , Snapchat users involve Snapchat in their buyer's journey 35% more than Twitter, 46% more than Instagram, and 58% more than Facebook.
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