Tony Zambito

MAY 18, 2011

The pendulum has been swinging rapidly during the past two years with respect to understanding buyer behavior and interactions in the social age.      What we know for sure is that the dynamics and interactions between businesses and buyers are undergoing their most significant transformation in many years and decades. 

Peer-to-peer 100

Peer-to-peer Buyer Personas B2B Thought Leadership Lead Ranking 100

Hubspot

NOVEMBER 28, 2017

In early 2011, a tweet was sent out from Kenneth Cole's Twitter account trying to promote their new spring collection. Usually, we learn from them and move on with our lives, maybe escaping with just a touch of public shaming. They go down in history as the biggest marketing mistakes of our time. Promising Free Stuff -- and Running out of It.

Guerilla Marketing 78

Guerilla Marketing Sample Paid Search Agency Lock-In 78

Altitude Marketing

OCTOBER 21, 2018

Make sure you lock down a strategy that helps identify your audience, challenge assumptions and build enough buzz to hit your sales targets. Step 1: Create Your Buyer Personas. Step 1: Create Your Buyer Personas. This is because they’ve created a buyer persona. Steps to Launch a B2B Product.

Product 40

Product Enterprise Management Buyer Personas Work Management 40

SnapApp

AUGUST 5, 2015

Their recent Love Your Curls contest builds on these messages, encouraging women to embrace rather than subdue their natural locks. In 2011, they launched the Basecamp Tell A Friend contest to attract new customers. Make sure to follow Basecamp’s lead by aligning prizes with your buyer personas.

Peer-to-peer 54

Peer-to-peer Brand Identity Branding Work Management 54

Hubspot

JULY 17, 2012

In early 2011, a tweet was sent out from Kenneth Cole's Twitter account trying to promote their new spring collection. Usually, we learn from them and move on with our lives , maybe escaping with just a touch of public shaming. They go down in history as the biggest marketing mistakes of our time. Turner Broadcasting. Kenneth Cole.

Guerilla Marketing 28

Guerilla Marketing Broadcasting Lock-In Paid Search Agency 28

Hubspot

SEPTEMBER 24, 2012

In 2011, HubSpot's Dan Zarrella conducted extensive research on the topic of social media timing. Here's the thing: Social media timing matters. He examined a database of more than 100,000 accounts to determine what timing and frequency resulted in the greatest outcomes for social shares. The General Guideline. Don't crowd your content.

Social Media 28

Social Media Social Marketing Media Guidelines 28

Hubspot

FEBRUARY 14, 2012

And if a case study customer is one who shares similar buyer personas with you, the promotion of their case study to your audience could open them up to potential new business. Offer Exclusivity: Giving your customers exclusive access to different things can be a great way to show them you value their customer status.

Marketing Automation Services 28

Marketing Automation Services Case Study Case Studies Loyalty 28