MLT Creative

JUNE 27, 2011

According to David Meerman Scott , author of The New Rules of Marketing & PR , "Successful online marketing an d PR efforts work because they start by identifying one or more buyer personas to target." When planning a B2B marketing effort, knowing your buyers' personas can move you closer to a more precise message.

Buyer Personas 40

Buyer Personas Personalization B2B Advertising Agencies 40

ViewPoint

MARCH 6, 2012

Many organizations understand the value of developing buyer personas to gain this insight. Yet, according to Tony Zambito—who originated the development of buyer personas in 2002—buyer personas are no longer enough. Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Hubspot

JANUARY 25, 2012

E-reader ownership even rebounded from its decline in August 2011 to 9% from 12% in May , due to the release of cheaper ebook reader alternatives like the Barnes & Noble Nook and Amazon's Kindle Fire. Take a look at your buyer personas. Who Owns Tablets and E-Readers? Are you selling to B2B executives?

Emarketing 28

Emarketing Buyer Personas Mobile Marketing Demographics 28

Hubspot

JUNE 17, 2015

Contribute a guest post to a popular industry blog, reach out to a thought leader on social media, or simply make more of an effort to expand your professional network -- sometimes, all it takes is the right endorsement to win the hearts (and wallets) of your buyer personas. January 2011: Randy Clemens released The Sriracha Cookbook.

Work Management 28

Work Management Marketing Management Trends Paid Search Agency 28

B2B Marketing Zone Posts

JANUARY 4, 2011

Getting Back to the Roots of Buyer Personas: Interview with Tony Zambito of Goal Centric - Savvy B2B Marketing , March 22, 2010. B2Bs, The Purchasing Patterns of Your Buyers Are Dramatically Changing. Buyer Interaction Shapes Buyer Experience Design - Buyer Persona Insights , October 25, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. Online blog needs various marketing methods to get converted into big business. Facebook Insights. Google Analytics.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40