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Notes from the Marketing Operations Executive Summit 2014

ANNUITAS

Marketing has more software available today than any other business function in the history of computing @chiefmartec #marketingopssummit. RT @megheuer 100 marketing tech companies in 2011; 350 in 2012; 950+ in 2014; Massive growth & complexity via @chiefmartec #marketingopssummit.

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The Annuitas Group and Harte-Hanks Announce Strategic Alliance

ANNUITAS

Relationship expands end-to-end demand generation and lead management service offerings for clients. Grand Rapids, MI – August 30, 2011 – The Annuitas Group, an expert provider of lead management process services, today announced that it has formalized an alliance with Harte-Hanks, Inc. About The Annuitas Group. Harte-Hanks, Inc.

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5 Prevalent B2B Marketing Myths to Abandon in 2020

Circle Studio

As firms look to optimize their marketing efforts in 2020, it’s imperative that business-to-business (B2B) marketers are laser focused on doing what is most likely to drive growth and make an impact. Myth 3: Marketing technology is a magic wand.

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The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot

Customer Experience Matrix

This could be a real game-changer in the small business marketing automation landscape. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot. Yet something really bothered me about yesterday’s announcement.

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What is a SaaS Company? Top 20 SaaS Companies Killing It in 2022

accelerate agency

With consumer expectations becoming increasingly demanding, a surging SaaS market provides a plethora of ever-evolving and cost-effective off-premise computing options to choose from. It follows a subscription model whereby users pay to watch licensed video content on-demand , via the internet. Is Netflix a SaaS company?

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What is a SaaS Company? Top 20 SaaS Companies Killing It in 2021

accelerate agency

With consumer expectations becoming increasingly demanding, a surging SaaS market provides a plethora of ever-evolving and cost-effective off-premise computing options to choose from. . It follows a subscription model whereby users pay to watch licensed video content on-demand , via the internet. Automation Anywhere .

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What’s the next big idea in B2B?

MLT Creative

There were many articles from this time last year full of insightful predictions for 2010, and a few recent ones for 2011. Why not ask B2B marketing experts I trust to answer my question via tweet? Demand gen programs should educate prospects & result in face time for sales. Then I had another idea.